ZTA in promotional partnership with South African Airways

Posted by admin on 2023-05-01 19:14:20 |

Share: Visits: 557

By MKHOKHELI ZIBENGWA 

The Zimbabwe Tourism Authority has entered into a promotional partnership agreement with aviation player South African Airways(SAA), BANO has learnt. 

The partnership launch event was held today at the on-going Arabian Travel Markets(ATM) which kicked off today in Dubai, United Arab Emirates. ZTA who are exhibiting at the ATM are keen to reposition Zimbabwe as a must visit destination. 

ZTA Chief Executive, Ms Winnie Muchanyuka Said:

  "We're delighted to have partnered with SAA in this region. This collaboration will improve direct traffic into the country particularly in the Victoria Falls and Hwange region. It is a place of interest for the market" 

 "We're gaining traction from this market in terms of arrivals as we recorded 6593 visitors from this market in 2022 compared to 1002 from 2021. The engagement with the aviation sector will definitely see us increasing traffic from this part of the world directly into the Victoria Falls,” said Muchanyuka. 

The event was attended by over fifty travel trade professionals who included tour operators, Destination Management Companies, Agencies and Travel Writers. 

The Hospitality Association of Zimbabwe President, Farai Chimba said: "This is positive for us, access remains the most critical link for our business. These kind of synergies create opportunities for increased arrivals into the Victoria Falls that can be spread throughout the country," said Chimba. 

 The guest of honour at the partnership launch event was Lovemore Mazemo, who is the the Ambassador of the Republic of Zimbabwe to the United Arab Emirates. 

Ambassador Mazemo endorsed the promotional arrangements between the two organisations. 

“We are keen to see the entities building up on this arrangement and increasing the traffic flow into destination Zimbabwe. It is such a strategic partnership that should see both parties enjoying improved business activity," said Ambassador Mazemo.

The ATM is a travel and tourism event aimed at unlocking business potential within the Middle East for inbound and outbound tourism professionals.

©BANO NEWS 2023