Zim to further boost inbound tourist arrivals...as ZTA clinches a promotional deal with Emirates

Posted by admin on 2023-05-02 22:25:41 | Last Updated by admin on 2025-10-30 16:58:59

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By MKHOKHELI ZIBENGWA

BARELY a day after sealing a promotional partnership with South African Airways, the Zimbabwe Tourism Authority has signed yet another major promotional deal with aviation giant Emirates.

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The agreement which was signed at the on-going Arabian Travel Markets is set to further boost inbound tourist arrivals in Zimbabwe.

Under the agreement, ZTA and Emirates are set to explore opportunities for joint advertising campaigns in key markets.

The Memorandum of Understanding was signed by Badr Abbas, Emirates’ Senior Vice President Commercial Operations for Africa, and Ms. Winnie Munchanyuka, Chief Executive, Zimbabwe Tourism Authority (ZTA).

Also present at the signing ceremony were H.E. Lovemore Mazemo, Ambassador of Zimbabwe to the UAE, Mr Farai Chimba, President of the Hotel Association of Zimbabwe and General Manager, Victoria Falls Hotel.

Speaking on the sidelines of the Agreement Badr Abbas, SVP, Commercial Operations, Africa at Emirates, said: 

“The MoU signed today reflects Emirates’ confidence in the potential and attractiveness of Zimbabwe as an emerging destination that awaits exploration. Home to one of the natural Seven Wonders of the World, breath-taking landscapes and glorious historical sites, Emirates says it looks forward to supporting the ZTA in attracting more tourists to the country and showcase its uniqueness and vast array of distinctive experiences. We aim to play a considerable role in raising the profile of Zimbabwe through our strong global network,” he said.

Zimbabwe Tourism Authority Chief Executive Officer Ms Winnie Muchanyuka said:

"Collaboration is the key to success in tourism, and only by close collaboration can that path be assured of success.

 "Zimbabwe is confident that once we implement the agreement, it will create a platform for a progressive increase of arrivals into the country. ZTA and Emirates will broaden engagement and awareness with smart initiatives. We are excited to see Emirates' commitment to strengthening their realtions with destination Zimbabwe and are confident that this will bring forth tangible results," she added.

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